Browsing by Author "D., Herath"

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DETERMINANTS OF BANKING SERVICES SELECTION BY SALARIED EMPLOYEES: WITH SPECIAL REFERENCE TO DOMESTIC SYSTEMATICALLY IMPORTANT BANKS IN COLOMBO AREA

D.B.G.J., Anthoniz; D., Herath (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, Belihuloya, 2022-11-16)

Domestic Systematically Important Banks (DSIBs) are the pillars of the banking sector and customer acquisition and retention are the essential aspects of their success. Customer retention is critical for a bank to ...
AN EMPIRICAL STUDY ON CUSTOMER ORIENTATION IN THE INSURANCE SECTOR OF SRI LANKA

N.S., Wijesinghe; D., Herath (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, Belihuloya, 2022-11-16)

It has been observed that gaining knowledge about customer expectations and satisfaction enables insurance companies to improve customer orientation. Insurance is in the service sector where the product is to manage ...

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