Browsing by Author "Vaikunthavasan, S"

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  • HOW COMPETENCY MARKETING INFLUENCES SME SECTOR: A MIXED-METHODS APPROACH 
    Hensman, G.H; Vaikunthavasan, S (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2021-12-16)
    Small and Medium Enterprises (SMEs) have been facing huge competition from national and international firms. At the same time, they need to innovate all the systems to sustain in the competitive market. SME’s have a severe ...