Rathnayake, T.H.; Abeysekeraa, N.; Sandakalum, G.A.D.D.
(Sabaragamuwa University of Sri Lanka, Belihuloya, 2021-12-16)
This study was performed to discover the impact of social media marketing on Sri
Lankan online fashion retail customers' impulsive purchasing behaviour. By
conducting the research, the researchers chose to test five ...