Browsing by Subject "Qualitative study"

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EXPLORING THE PUSH AND PULL FACTORS INFLUENCING INTRAPRENEURSHIP IN SRI LANKAN SMES: FACTORS, FRAMEWORK, AND IMPLICATIONS

Thanushan, T (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Corporate entrepreneurs work towards solutions to social and environmental problems, while intrapreneurs are individuals within the company creating innovative start-up initiatives. Large companies tend to focus on c ...
REVOLUTIONIZING CRM: HOW AI PERSONALIZATION IS SHAPING THE FUTURE OF E-COMMERCE FROM THE CUSTOMER'S PERSPECTIVE

Jegashini, K.; Shivany, S (Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024-11-27)

Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI al ...

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