Madushani, K.A.I.V.M; Kapuge, K.D.L.R
(Belihuloya, Faculty of Management Studies,Sabaragamuwa University of Sri Lanka, 2019-10-19)
This research study was examined the impact of intrinsic factors, extrinsic factors and consumers’ attitudes on customers’ purchase intention of Zigo mobile phone brand marketed by Cell city Lanka (Pvt.) Ltd. Intrinsic ...