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The Impact of Brand Equity on Customers’ Purchase Intention: with Special Reference to Germ Protection Toilet Soap Brands in Sri Lanka

Kapuge, K. D. L. R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

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Author
- Kapuge, K. D. L. R (1)
Subject
- Brand Equity (1)
- Customers (1)
- Fast Moving Consumer Goods (1)
- Purchase Intention (1)
- Sri Lanka (1)
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Date Issued
- 2016 (1)
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