Interdisciplinary Conference of Management Researchers - 2021 http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/1806 2026-04-17T01:44:20Z 2026-04-17T01:44:20Z Thilakarathne, G.W.D.N.D. http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2446 2022-09-27T09:25:21Z 2021-12-16T00:00:00Z

THE FACTORS AFFECTING POST-PURCHASE CONSUMER DISSONANCE AMONG MILLENNIALS: WITH SPECIAL REFERENCE TO SRI LANKAN SUPERMARKET SECTOR Thilakarathne, G.W.D.N.D. The survival of the businesses in the contemporary challenging business context is assured upon the existing and potential customers’ perception. The Sri Lankan supermarket sector has a high growth prospect and intensified competition with the arrival of global supermarket chains into the existing competitive context. Therefore, it is essential that they retain their existing customers’ loyalty while trying to penetrate the market with the attraction of potential customers. Mostly, consumers tend to have second thoughts about a purchasing decision. Therefore, the research objectives were to identify the factors affecting consumer post-purchase cognitive dissonance among millennials in the Sri Lankan supermarket industry and to provide recommendations to minimize the negative effects. Using the snowball sampling technique, the data were gathered from 198 millennials based in Sri Lankan Western Province. The data were collected through a structured questionnaire via Online Surveys and analysed using Pearson’s correlation coefficient and multiple linear regression. Based on the analysed results, it can be assured that there is a significant and positive relationship among the independent variables such as importance of a purchasing decision, cognitive view, product quality and promotional tools, and the dependent variable which is the consumer post purchase cognitive dissonance. The study will benefit the supermarket owners, relevant suppliers, and marketers to take proactive measures to minimize or eliminate the factors that result in post-purchase cognitive dissonance.

2021-12-16T00:00:00Z Amarakeerthi, A. Dissanayake, D. http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2445 2022-09-26T09:00:34Z 2021-12-16T00:00:00Z

SUCCESS IS NOT SOMETHING THAT COMES NATURALLY: A CASE STUDY REFERENCE TO THE RIDEEGAMA MULTIPURPOSE CO-OPERATIVE SOCIETY Amarakeerthi, A.; Dissanayake, D. The Sri Lankan Co-operative movement has made a significant impact on the public consciousness today. However, there were few numbers of studies in the world that have studied the success models of Co-operatives. The Rideegama multipurpose co operative society is the best award-winning co-operative society in the Wayamba province. The research problem of the study was “What are the factors behind the success of Rideegama multipurpose co-operative society in Sri Lanka? The main objective of the study is to explore the success factors behind the Rideegama multipurpose co-operative society in Sri Lanka. There was no study conducted in Sri Lanka for the above purpose. Through this study, researchers fill that gap. After reviewing the literature, the researchers conceptualized an inductive type of qualitative research with interpretivism as the research philosophy. The purposive sampling method was followed, and the nine board of directors, Staff members, and the members in the Rideegama multipurpose co-operative society were signified. Data collection was done through the observations and the panel discussion. Researchers used both primary and secondary data to enrich the output. Furthermore, data analysis was done through content analysis. The study found that a solid marketing system, effective cost management system, strong human resource practices, sustainable internal control system, and well-built relationship with stakeholders were the most critical success factors behind the co-operative society in Rideegama. It is recommended for future researchers to increase the data sample and to conduct further research according to a mixed methodology. The findings of this study are useful for policymaking and provide a lesson for unsuccessful co operative societies in Sri Lanka.

2021-12-16T00:00:00Z Bathlaa, A. Gahlotb, S. http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2444 2022-09-26T08:42:02Z 2021-12-16T00:00:00Z

CAN OUR DREAMS PROVIDE INSIGHTS INTO CREATIVE PROBLEM-SOLVING TECHNIQUES? – A MAGICIAN FOR YOUR DREAMS Bathlaa, A.; Gahlotb, S. Can our dreams offer us meaningful guidelines for creative problem-solving techniques? This paper attempts to develop new creative problem-solving methods based on dreams. Dream diaries of participants from different creative industries were incubated to develop relevant themes in their dreams which act as tailor-made creative strategies for problem-solving. Using grounded theory, it was found that dreams-based strategies include combination, breakage, symbolism, opposition, substitution, incorporation, disposal, against all odds, amplification, emotionalization, adoption, nothingness, limitation, procrastination, reframing, and outsourcing. These strategies explain different thinking processing for different challenges in this increasingly complex, volatile, and dynamic business world. Further, how do dreams or the subconscious mind develop the required themes for the respective incubated problems can be studied.

2021-12-16T00:00:00Z Rathnasuriya, T.P. Amarasekara, U.N. http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2443 2022-09-26T08:33:14Z 2021-12-16T00:00:00Z

DO FIRMS DESPERATE FOR GROWTH OVERPAY FOR ACQUISITIONS? EVIDENCE FROM SRI LANKAN LISTED FIRMS Rathnasuriya, T.P.; Amarasekara, U.N. The acquisition is a widespread growth strategy among modern businesses, and firms often acquire other firms at substantial premiums over market values. This study aims to investigate whether the level of acquisition premiums is affected by the acquiring firm’s desperation for growth, triggered by low organic growth or high acquisition dependence. This study follows the deductive approach while adopting the archival research strategy. The study consists of 23 acquisition transactions among publicly listed companies in the Colombo Stock Exchange (CSE) between 2009 and 2019. Secondary data are collected using published reports of listed companies, the CSE, and the Securities and Exchange Commission (SEC). The study employs quantitative analysis techniques such as correlation analysis and multiple regression analysis with the help of IBM SPSS software. The study reveals that firms desperate for growth overpay for acquisitions. Hence, findings indicate higher acquisition premiums will be paid by acquirers with a low relative organic growth or high acquisition dependence. The study adds empirical evidence on the impact of firm growth on acquisition premiums in a developing country context where almost all prior studies have attempted to provide some evidence in relation to developed countries. Given the contextual differences of developed and developing countries, the findings of this study offer a better understanding of how a firm’s desperation for growth leads to the seemingly irrational strategic action of overpaying for the targeted company.

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