6th Management Undergraduates' Research Session."Synergy in Management Research: Bridging AI and Human Intelligence" http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4676 2026-04-19T18:16:13Z 2026-04-19T18:16:13Z SABARAGAMUWA UNIVERSITY OF SRI LANKA http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4858 2025-01-25T07:56:16Z 2024-11-29T00:00:00Z

MURS 2024 SABARAGAMUWA UNIVERSITY OF SRI LANKA

2024-11-29T00:00:00Z Saruba, P Gnanapala, W.K.A.C http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4857 2025-01-25T07:51:06Z 2024-11-29T00:00:00Z

INHERENT ISSUES AND CHALLENGES FACE BY THE WOMEN ENTREPRENEURS IN DMCs OF COLOMBO DISTRICT, SRI LANKA Saruba, P; Gnanapala, W.K.A.C 1. Introduction Tourism is one of the vast and fastest growing sectors in the global economy of Sri Lanka. It has a massive potential to offer value-added products that could meet the expectations of high-end tourist markets. Tourism as an important instrument for sustainable human development and advancement of women, only 25% of female entrepreneurs are in Sri Lanka (Central Bank Report,2012). The participation of women in the tourism industry is lower than that of male presentation. Therefore, the purpose of this study is to identify inherent issues and challenges faced by the women entrepreneurs in DMCs in Sri Lanka and to identify the strategies used to overcome these challenges in order to encourage women to participate entrepreneurial activity. 2. Research Methodology This study was developed as a phenomenological study. In this study, primary data were collected through semi-structured interviews and was analyzed by the thematic analysis. Data was collected from 10 women entrepreneurs in the DMC sector. The data were used for qualitative analysis to achieve the objectives. 3. Findings and Discussion According to the research findings, there are significant negative economic, social and cultural impacts and barriers in digital literacy when women set up a business in the tourism sector. As the researcher has discussed women’s challenges with the existing literature. 4. Conclusion and Implications It revealed some of the opportunities and developments for women entrepreneurs Thus, this study will provide elements for the long term success of women in Sri Lanka. Women Entrepreneurs in the tourism industry can get knowledge about the issues and challenges that helps the economic development of the country and students can gain knowledge about the tourism sector and women entrepreneurs.

2024-11-29T00:00:00Z Ranasinghe, W.R.A.K.K Gnanapala, W.K.A.C http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4856 2025-01-25T06:32:10Z 2024-11-29T00:00:00Z

IMPACTS OF TOURISM ON THE LIFESTYLE OF THE VEDDA COMMUNITY Ranasinghe, W.R.A.K.K; Gnanapala, W.K.A.C 1. Introduction The present study discusses the impact of tourism on the Vedda community's traditional way of life in Dambana and Rathugala. This research looks into the impacts brought about by tourism concerning cultural commodification, economic impact, environmental repercussions, and modernization within society. This study will try to add to how sustainable tourism strategies can be implemented to maintain the culture while developing the economy. 2. Research Methodology This research is quantitative and follows the theory of positivism. It was based on a structured questionnaire that was administered to 87 members (according to the Morgan table) of the community, using a purposive sampling method. SPSS was used for the regression and correlation analysis to outline the relationships between the impact of tourism and the lifestyle of the Vedda community. This provides an orderly framework within which to understand how tourism interacts with Indigenous practices within this study context. 3. Findings and Discussion Research findings show that environmental repercussions haven’t a significant impact, while commodification of culture, economic impact, and socio-modernization have a significant impact on the traditional lifestyle of the Vedda community in Damban and Rathugala. The trend of modernization and cultural commodification had a negative impact on the traditional lifestyle of the Vedda community. The aspects pinpoint the demand for tourism policies, which must balance economic benefits with the protection of cultural values. 4. Conclusion and Implications This research highlights the need to balance engaging in tourism activities respectfully while maintaining the traditions of the local Vedda communities. The results of this study can be utilized by policymakers and relevant actors in the tourism spheres to conceive strategies that promote economic development while appreciating the cultural values of the people. I suggest that the present study could be extended to other Indigenous co

2024-11-29T00:00:00Z Weerasundara, W.M.S.S Gnanapala, W.K.A.C http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4855 2025-01-25T06:25:18Z 2024-11-29T00:00:00Z

IMPACT OF OVER-TOURISM ON TOURIST SATISFACTION WITH THE MODERATING EFFECT OF EXPENDITURE: A STUDY IN NUWARA ELIYA Weerasundara, W.M.S.S; Gnanapala, W.K.A.C 1. Introduction This study examines the impact of over-tourism on tourist satisfaction in Nuwara Eliya, Sri Lanka, with a specific focus on the moderating effect of tourist expenditure. The rapid growth of tourism has created challenges in maintaining high-quality infrastructure and visitor experiences, particularly during peak seasons and long holiday periods. This influx strains local resources and impacts the environment. This study aims to assess how increasing visitor numbers affect tourist satisfaction and to what extent higher spending can mitigate the discomfort associated with overcrowding. 2. Research Methodology A quantitative research approach and correlational research design were employed in this study. Using simple random sampling, data were collected from a sample of 385 local and international tourists visiting Nuwara Eliya during the long holiday period in August. Descriptive analyses were performed using SPSS and SmartPLS software to interpret the data. 3. Findings and Discussion The analysis reveals a strong negative correlation between over-tourism and tourist satisfaction, suggesting that as visitor numbers increase, overall satisfaction tends to decrease. Additionally, tourist expenditure was found to moderate this relationship, indicating that higher spending can help alleviate some of the adverse effects of over-tourism on satisfaction levels. 4. Conclusion and Implications The study underscores the need for tourism stakeholders to actively manage visitor flows, enhance service quality, and devise strategic plans for sustainable tourism development in Nuwara Eliya. Recommendations include implementing visitor management strategies, investing in professional training, continuously monitoring customer satisfaction, improving signage and transportation options, and promoting educational campaigns on responsible travel and environmental stewardship

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