Volume 2 Issue 1 (2022) pp. 1-130
http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/1922
2024-03-28T18:41:07ZBook Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1st Edition (15th June 2021); Pages: 128)
http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2350
Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1st Edition (15th June 2021); Pages: 128)
Gamage, Thilini Chathurika
2021-07-29T00:00:00ZPerception of Bao as Sports Tourism: Evidence from Tanzania
http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2349
Perception of Bao as Sports Tourism: Evidence from Tanzania
Mkwizu, Kezia H.
Sports tourism is one of the ways for countries to rebuild the tourism sector. Existing literature on Bao as a board game is mostly from a historical, educational, and cultural angle, whilst there is less attention on the potential of Bao as sports tourism. To expand the literature, this study focuses on Bao from a sports tourism perspective by exploring the perception of Bao as sports tourism from the residents’ views. An interpretivism paradigm approach was applied, and the data collection instrument was designed with open-ended questionnaire to gather data from the respondents. Purposive sampling was used to select the respondents, and the collected qualitative data was subjected to content and thematic analysis. The main findings revealed that perception of Bao as sports tourism from residents’ views such as leisure, refreshing the mind, locals and tourists are attracted to Bao, can play Bao with family and friends, and locals and tourists join playing Bao. Further findings revealed that a sense of belonging to a group and a sense of belonging to a community is how residents perceive Bao as sports tourism. Researchers in other parts of the world, such as South Asia, where mancala board games are played, can conduct similar studies and even go beyond to apply a quantitative approach to further understand the phenomenon of mancala from a tourism marketing perspective. The tourism stakeholders such as destination marketing organizations should consider the factors such as leisure, refreshing the mind, the attraction of locals and tourists to Bao, and the sense of belonging to a group or community when promoting Bao as sports tourism.
2021-07-29T00:00:00ZAssessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia
http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2348
Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia
NorAzam, Nor RabiatulAdawiyah; Rashid, Basri; AziminZainol, Noor
Tourists will gain pleasurable experiences when engaging with the surrounding environments of their destinations as determined by the ability of resorts to provide and maintain quality products or services to satisfy the needs of travelers as well as create added value to their stay. Therefore, this study aimed to appraise how tourists perceived green resort attributes performance and how personal emotional intelligence could influence their future behavioural response. One hundred and fifty guests were randomly selected who had stayed in three green resorts in Langkawi and Penang to participate in this study. Applying regression analysis revealed a positive relationship between the green resort attributes performance and future behavioural response through emotional intelligence. This study also discovered that international tourists recorded a higher mean score for positive emotions compared to their domestic counterparts. Theoretically, this study enriches the existing literature by providing a deeper understanding of how tourists’ emotions affect their subsequent responses based on the green resort attributes performance. Practically, the findings of this study will be applicable to green resorts in Malaysia as their performance will induce positive emotions that impact the behaviours of tourists towards these resorts in the future, for example, recommending green resorts to their families or friends.
2021-07-29T00:00:00ZVisitor preferences on different safari tour packages: A Case Study of Udawalawe National Park in Sri Lanka
http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2347
Visitor preferences on different safari tour packages: A Case Study of Udawalawe National Park in Sri Lanka
Mudiyanselage, Rathnayake; Rathnayake, Wasantha
In Sri Lanka, visitors to national parks are not offered a choice when they go on safari tours regarding the type of wildlife viewing that they are interested in such as elephant watching, bird watching or general wildlife viewing. Although wildlife watching is as much a recreational activity as an educational activity, visitor requirements are often not met at national parks. In the present study, under different prices, facilities and services, four tour packages were presented to the visitors as choice sets at Udawalawe National Park (UNP) in Sri Lanka. Four hundred visitor groups were surveyed at the ticket-issuing office located at the entrance to the UNP within a 06 months’ period covering week days, weekends, holidays and school vacations. A choice experiment was conducted and ‘different willingness to pay (WTP) values were estimated for the safari tours. In addition, the WTP values for the visitor facilities and services presented to visitors were estimated. There was a significant difference in demand for the attributes found in tour packages. The majority were willing to pay more for the attributes of distance to be travelled and the availability of a professional guide in the safari vehicle. There was less demand for the facility of ‘open hood’ and one stop relaxation service in the tour package. The findings of the study will be helpful to park managers in proposing a price structure for safari tours and in providing a proper service to visitors at the UNP.
2021-07-29T00:00:00Z