http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/1776 Selected Undergraduate Thesis in Full-Text - Faculty of Management Studies Mon, 20 Apr 2026 01:51:01 GMT 2026-04-20T01:51:01Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3687 IDENTIFYING THE NATURE OF DOMESTIC-MILLENNIALS’ FUTURE TRAVEL INTENTIONS WITH SPECIAL REFERENCE TO WESTERN PROVINCE, SRI LANK Navodya, S. D. D. Domestic-tourism clientele in Sri Lanka is distinguished from international-tourism clientele. Every tourism industry practice offered for international tourists is not always compatible with the locals. Therefore, industry stakeholders should identify the motives and intentions of domestic tourists. Under that, the millennial generation who live in Sri Lanka is the most active and lucrative domestic clientele. Though millennials seem like a younger generation, some literature has proved that they will turn into adulthood in the coming years. Then, it cannot be predicted that the millennial crowd will follow the same travel patterns they used to follow. This study aimed to identify the nature of the future-travel intentions of domestic-millennial clientele and their preferred travel activities in the future. This study was designed under convergent parallel research design, using both inductive and deductive approaches. Data were collected using an online survey via Google forms (331 respondents). This consisted of three sections; two sections for closed-ended answers and one section for open-ended answers. The quantitative part was done based on Alderfer's ERG theory. The impact of ERG motivation factors on domestic millennials' future travel intentions was measured with multiple regression analysis. Thematic analysis was used to analyze their preferred travel patterns and behaviors in the future. Existence level and growth level needs positively and significantly influence Sri Lankan millennials' future travel intentions, while relatedness level needs have a negative but significant influence. The qualitative analysis revealed four major themes; compelling need to seek novelty, the purpose of having relaxation, the tendency to travel to overseas destinations, and how future senior travelers may differ from typical pilgrimage type tourists in Sri Lanka. Industry stakeholders can anticipate the probable travel preferences of domestic millennials when they turn from adolescence to adulthood. Further, industry stakeholders can provide more diversified travel options for domestic millennials before shifting to overseas travels. Fri, 01 Jan 2021 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3687 2021-01-01T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3686 INVESTIGATE THE ISSUES AND CHALLENGES FACED BY THE HANDICRAFT INDUSTRY IN THE SOUTHERN COASTAL AREA OF SRI LANKA DURING THE COVID-19 PANDEMIC Vithanawasam, S.P. Sri Lanka is one of attractive destination among tourists .Handicraft tourism is a growing niche industry in Sri Lanka. However, the handicraft tourism industry in Sri Lanka collapsed rapidly due to the impact of the COVID-19 pandemic. The main objective of this study was to identify the issues and challenges faced by the handicraft industry during the COVID-19 pandemic. A qualitative study was carried out/was conducted as a case study covering the Southern Coastal Area in Sri Lanka. The researcher collected data through face-to-face semi-structured interviews and telephone interviews and used the convenience sampling technique. Ten interviews were conducted with handicraftsmen and officers of the National Crafts Council as the sample. Data were analyzed through the content analyzing technique. The results revealed that the financial issues, lack of knowledge of handicraftsmen, leaving off the skillful employees, difficulties of getting raw materials, high dependence on tourism, lack of proper integration with the tourism value chain, law demand, low price in the local market, importing handicrafts from foreign countries, difficulty to find customers and handicraftsmen shifting to other industries as the main issues and challenges faced by handicraft industry during the COVID-19 pandemic. Finally, the researcher identified the strategies to develop the handicraft tourism industry like facilitating raw materials, giving financial support, giving knowledge of handicraft to next-generation, properly integrating with the tourism industry, opening new showrooms, organizing projects, and using E-marketing. It would be worthwhile for the relevant authorities to implement strategies to minimize the impact and provide maximum support to develop the handicraft tourism industry in Sri Lanka. Fri, 01 Jan 2021 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3686 2021-01-01T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3685 CONFLICTING INTEREST OF SAFARI JEEP OPERATORS AND ITS IMPACT ON WILDLIFE CONSERVATION WITH SPECIAL REFERENCE TO YALA NATIONAL PARK Perera, T.I.D. Yala national park is key hub of the tourism industry in Sri Lanka. But in recent years, the Yala national park occurs conservation conflict in between park management and other stakeholders. Therefore, the park management will not be able to achieve the conservation objective within this context. The study mainly focused about the conservation conflict issues and challengers and strategies to the park management to minimize these issues. The respondent represented from the wildlife conservation department and local community. They are former director general, assistant director, park warden, hoteliers, tour operators, politicians, safari jeep operators and visitors. The data collected from 11 respondents under the snowball sampling as a single case study and inductive approach. The data collected through semi-structured telephone interview. The study researcher revealed that conservation conflict issues as safari jeep drives drive in high speed, accident the wild animals, horn and yell the animals, violate the park rules and regulation. Because of this reason, park management have to face the challengers in minimizing this issue. The study revealed that political pressure, poverty, lack of institutional capacity, lack of financial resources were major challengers of park management. Park management could be introduced strategies as cancelling the licence from the safari jeep operators, giving the awareness programme to safari jeep operators regarding the wildlife conservation, giving leaflets to the visitors in mentioning about endanger species as well government could be target the real wildlife tourists. Fri, 01 Jan 2021 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3685 2021-01-01T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3684 WORK-FAMILY BALANCE OF FEMALE TRAVEL AGENCY WORKERS IN SRI LANKA: WITH SPECIAL REFERENCE TO WORK FROM HOME CONDITION IN THE NEW NORMAL PALLIYAGURU, SASINI VISHMIKA The covid-19 pandemic has caused to decline of tourism industry. Therefore, most of the tourism sector adapts to the work from home (WFH) concept. Under WFH female workers face many more struggles than male workers in the tourism industry when balancing their work and family life. The work-family balance (WFB) is the term used to describe practices in achieving a balance between professional work and family work lives. The demands and pressures of work make it difficult to stretch time for balancing work-life activities. In this background, the present study was undertaken to determine the WFB of working women in the travel agencies in the new normal work from the home condition. The main objective of the research was to identify the factors that contribute to the WFB and understand the challenges that female travel agency workers face in balancing work-family in the new normal WFH condition. To investigate that, the qualitative research approach was used and a phenomenological research design was chosen as research design. The sample consists of female managers in the top 10 travel agencies in the Colombo district. Data was collected from eleventh female managers in the top 10 travel agencies in the Colombo district using semi-structured interviews. After analyzing, results show that there were family-related supportive factors, organizational-related supportive factors, and self-related supportive factors that affect travel agency workers and there were some challenges like personal challenges and external challenges that affect them when balancing work and family life in new normal WFH condition. As personal challenges, researcher identified children’s distractions, challenge of dependents, household responsibilities and travel distance. Nature of the job, neighborhood challenges, employment cut down and more work load were the external challenges. When giving the recommendations of the study, the researcher found through this research, most of the females were not practicing self-care. Therefore, it is better to care about themselves and their health; it will help them to maintain a good WFB. Future research may consider investigating the WFB experiences of married and single-parent women to examine whether there are any significant differences. Fri, 01 Jan 2021 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/3684 2021-01-01T00:00:00Z