http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4461 AJMS Tue, 21 Apr 2026 05:34:53 GMT 2026-04-21T05:34:53Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4471 EditorialBoard AJMS, 2024 Sat, 31 Aug 2024 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4471 2024-08-31T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4470 Table of contents AJMS, 2024 Sat, 31 Aug 2024 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4470 2024-08-31T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4469 Editorial Note Aslam, MSM On behalf of the Editorial Board of the Asian Journal of Management Studies (https://www.sab.ac.lk/mgmt/ajms/) and my co-editors, I am glad to present the Volume IV, Issue I of the journal. The journal, established in January 2021, has now published six issues: two issues in a year. The journal is now getting popular among academics and researchers from multiple disciplines. The average download per article is increasing, and we could receive continuous queries and articles from potential authors. All these are promising signs. We could reach this stage through the constant support of Board Members and the intellectual generosity of the readers and contributors (authors and reviewers). Sat, 31 Aug 2024 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4469 2024-08-31T00:00:00Z http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4468 Ecological Rational Behavior of Individual Investors in Stock Investment Decisions Aruna Shantha, KV While heuristics are widely applied in decision-making, they can lead to biases and are therefore considered irrational behavior. However, the Adaptive Market Hypothesis implies that heuristics are neither rational nor irrational, and individuals should learn to use heuristics appropriate to the structure of the environment, which is referred to as “ecological rational behavior”. This study examines how individual investors can succeed using heuristics. Data was collected from 395 individual investors of the Colombo Stock Exchange through a questionnaire survey and analyzed using PLS-SEM. The findings indicate that reducing inappropriate heuristics depends on selfreflection of investment experience rather than the experience itself. Further, contrary to social learning, social conformity in response to market uncertainties increased the use of inappropriate heuristics in their decision-making. Sat, 31 Aug 2024 00:00:00 GMT http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4468 2024-08-31T00:00:00Z