Abstract:
Purpose: Authenticity of organic tea has been questioned recently due to some evidence of contaminated
organic tea in the market. Although producers’ compliance with organic standards (OS) is a necessity to
ensure the safety of organic tea and consumers’ trust, the lack of empirical studies has become a timely
need to understand the authenticity of organic tea production systems. Therefore, this study attempts to
investigate the certifi ed organic tea (COT) farmers’ compliance behaviour with OS using a study in Sri
Lanka.
Research Method: A cross-sectional fi eld survey was conducted among 77 small-scale COT farmers in
the Central and Uva provinces. These farmers were accessed through two coordinating organizations.
Data was collected using interviews, structured questionnaires and observations and analyzed using
descriptive statistics.
Findings: Results show that higher profi ts and benefi ts from certifi cate holders are the main reasons to
select COT farming than conventional tea farming. Generally, farmers perceive high discouragement
violating OS and have mixed attitudes on diff erent aspects of organic farming. Farmers’ compliance
behaviour towards OS is not perfect and vary among OS due to various reasons, i.e. expected loss by
being noncompliant, group farming, availability of support services, fi nancial ability and awareness
about hazardous contaminants. Eff ective quality assurance system and hazardous free neighbourhood
potentially facilitate the farmers’ compliance behaviour. However, the unavailability of support services,
lack of fi nancial capacities, and farmers’ unawareness of contaminants during handling seem to hinder
the compliance.
Originality: Understanding the fi rst step of COT production is novel and provide insights to implement
needful actions by those who are concerned and responsible for the authenticity of COT production.
