ADOPTION OF GREEN SUPPLY CHAIN MANAGEMENT (GSCM) PRACTICES AND THEIR IMPACT ON CORPORATE PERFORMANCE; WITH SPECIAL REFERENCE TO RUBBER PRODUCTS INDUSTRY IN SRI LANKA

Abstract

This study presents one of the earliest surveys on GSCM practices in Sri Lankan rubber products industry. The main objective of this study was to survey the impact of green supply chain management practices adoption on corporate performance in Sri Lankan rubber products industry. The population of the study was all the firms in Sri Lankan rubber product industry and it composed of 187 firms. Convenience sampling technique was used to select 123 respondents. A structured questionnaire was used to collect data and they were statistically analyzed using correlation and linear regression analysis. Some of the major findings of the survey were as follows. Majority of firms in Sri Lankan rubber product industry were in trial level which means the awareness on green supply chain management was quite good. The findings of the study concluded that green supply chain management practices had a significantly positive impact on environmental and social performance while it shows insignificantly positive impact on economic and operational performance. The overall results concluded that green supply chain management practices adoption has a significantly positive impact on corporate performance. As a limitation, study only focused on rubber products manufacturing industry which was categorized under manufacturing sector and the study carried out in the Sri Lankan context only. The study offered some insights on the types of GSCM practices that firm needs to be adopted to improve the targeted performance dimensions. This study contributed to a better understanding of the links between GSCM practices and corporate performance.