Dissanayake, D. M. R; Amarasinghe, N.M; Weerasiri, R. A. S
(Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)
The application of celebrity endorsement practices in Sri Lanka has been intensive
due to head on brand competitions resulting companies to depend on celebrities as
one of the responsive strategies. However, it is ...