Browsing ICMR 2016 by Subject "Brand Equity"

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The Impact of Brand Equity on Customers’ Purchase Intention: with Special Reference to Germ Protection Toilet Soap Brands in Sri Lanka

Kapuge, K. D. L. R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Purchase intention is one of the prominent factors which effect on the purchasing decision and is very vital to understand the purchase intention to understand the customer behavior .Brand Equity impact differently on ...
Impact of Perceived Brand Equity towards Purchase Intention of Life Insurance Services in Sri Lanka: Concept Paper

Gunawardane, N; Dissanayake, D.M.R (2016-10-10)

The life insurance sector in Sri Lanka is one of the fast growing sectors in the services market resulted through intensive business development strategies and tactics. Insurance sector companies in Sri Lanka have been ...

Now showing items 1-2 of 2

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