Dissanayake, D. M. R; Ismail, N; Wanninayake, W. M. C. B
(Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)
The effectiveness of celebrity endorsement in evaluating endorsed brand is one of the
timely needed research notions in Sri Lanka depending on its significance remarked in
both knowledge and practice related perspectives. ...