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Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions
Dissanayake, D. M. R
;
Ismail, N
;
Wanninayake, W. M. C. B
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2016-10-10
)
The Impact of the Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D. M. R
;
Amarasinghe, N.M
;
Weerasiri, R. A. S
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2016-10-10
)
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Author
Dissanayake, D. M. R (2)
Amarasinghe, N.M (1)
Ismail, N (1)
Wanninayake, W. M. C. B (1)
Weerasiri, R. A. S (1)
Subject
Effectiveness of Celebrity Endorsement (2)
Attractiveness (1)
Celebrity Worship Motives (1)
Expertness (1)
Perceived Brand Evaluation (1)
Perceived Brand Personality (1)
Trustworthiness (1)
... View More
Date Issued
2016 (2)
Has File(s)
Yes (2)