Abstract:
The main purpose of this article is declaring the specific identity of business
pattern of the bottom line and showings distinguish between upper strata.
The study argues that stratified identification is common in the business
sector as well compare to all other social institutions. Thus, the study tries to
show distinguishing entrepreneurial approaches of two different actions of
bottom line and the mainstream business classes. The research may be
interpreted as an ethnographic exploration that data has been collected
following participatory observation, interviewing and studying cases among
street vendors of several surrounded town areas of Nuwara Eliya and
Badulla Districts of Sri Lanka. Under basic findings of the research, it
discusses main characteristics of mode of savings, crediting, security, target
groups of bottom line retailers and behaviors of market makers and market
takers. When mainstream business holders obtain all kinds of financial,
security, and other infrastructural facilities provided by the concurrent
capitalistic market system, the bottom line seems to be automatically
expelled from the mechanism. Consequently, some informal manners of
accumulating capital like seettu system and indefinite social networking
structures like bajar seemed to have appeared as options from the bottom.
The study has also touched on some particular conceptual areas as key
identities of the bottom line entrepreneurship in terms of the risk taking
personality, hedging norms and values, and informal networking that are
significant among them. Though the risk taking personality has been
described as a basic quality of a mainstream entrepreneur, we have
suggested that the same characteristics could also be seen among their
decision making ability.
