Service quality Practices in Sri Lankan Eco Resorts: An Analysis of Satisfaction and Behavioral Intention of Eco-tourists

Abstract

Ecotourism is environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature (and any accompanying cultural features - both past and present) that promotes conservation, has low negative visitor impact, and provides for beneficially active socioeconomic involvement of local populations. Since Sri Lanka is rich with much cultural and natural diversity, it has the potential to develop the eco-tourism concept better than other destinations for the benefit of the Sri Lankan economy and community. The contribution of tourism sector to foreign exchange earnings and the development of the society, marketing and implementing the tourism concepts properly to the customers is very much significant. Currently the world tourism trend is moving from generic or bulk tourism to more of specific sectors like ecotourism. It serves the purpose of both high profitability as well as larger social benefits.