A Review of Malaysian Women’s Perceptions towards Solo Travelling

Abstract

In response to the rise in tourism in Asia, the female travel market has shown an increase in lei Historically, global travel is meant to be the prerogative of men but women and travel phenomena hav emerge slowly together. Within South East Asia, Malaysia is one of the countries that is expected to ha growth in tourism. The intention here is to investigate the perception of Malaysian women towards solo This study addresses the Western and Asian gaps in the tourism field and provides an alternative under women from an Asian perspective. This study employed a qualitative approach. It started with a rev literature on Asian female travellers, specifically Malaysian women in order to comprehend the social a attributes towards Malaysian women on solo travelling pattern. Data were collected from Malaysian w between 19 to 33 years. An In- depth interview was conducted to collect data to find out their perce findings indicate that social and cultural identities are not the contributing factors that discouraged women to travel. Yet, Malaysian women have shown their reluctance towards solo travelling. Tourism and tourism marketers are able to comprehend Asian perspectives, particularly Malaysian women who form marketing strategies for different socio-demographics.