Abstract:
Insurance companies have identified the worth of using new technological facilities to
carry out their business processes effectively and efficiently. One aspect is automating
their agents with new technological products to obtain quotations and policy details,
pay premiums, review marketing and communicating with customers. Although
insurance companies have introduced the latest technological facilities for their
agents, the tendency to adopt the new technology is very low. This study applied the
Unified Theory of Acceptance and Use of Technology to identify the factors affecting
the technology adoptability of insurance agents. A sample of 220 life insurance agents
of Asian Alliance Insurance PLC were selected using purposive sampling method and
data was collected through a self-administered questionnaire. Correlation and
Multiple Regression Analysis were carried out to analyze the data. The results show a
significant effect of Effort Expectancy, Facilitating Conditions, Performance
Expectancy, Self Efficacy and Anxiety on Technology Adoptability of Insurance
Agents. The results imply that the insurance companies should provide more user
friendly technological facilities, assess all the users’ requirements, create self
confidence among the insurance agents to increase the technology adoptability rate of
the insurance agents.
