A Gender Lens: Gender Sensitive Value Chain Selection in Wild Flower Industry

Abstract

The study was mainly focused on gender contribution throughout the wild flower value chain in Sri Lanka & taken up with three major objectives of; map the wild flower value chain and identify the value chain actors, supporters, and influencers, actor analysis and gender sensitive value chain selection. The study methodology included rapid market chain analysis to collect primary data and the actor analysis and gender sensitive value chain selection was done by using the Gender in Value Chains Practical Toolkit (AgriProFocus 2012). The study mainly based on 3 key wild flower value chains; Lotus, Lily and Jasmine. Value chain map shows that core process, main actors, flow of products, knowledge and flow of information, volume of products, geographical flow, volume at different levels, relationships and linkages, constraints. Actor analysis identified the value chain actors and their functions. And by the Gender sensitive value chain selection indicates that while having higher growth potential in Jasmine value chain; women empowerment is higher in Lotus value chain.