In this era of mass tourism, and to create social and financial benefits, it is useful to clarify the positive and negative aspects of animal tourism resources. Following the principles of environmental protection, ...

The ongoing Human-Elephant Conflict (HEC) in Sri Lanka results in the death of more than 300 elephants every year. Although HEC mitigation plans are in place, the mitigation measures are not always implemented due to ...

This theoretical review argues that the western tourist gaze can be deconstructed through the Buddhist ontology of avidyā and prajnā. If Buddhism is about discovering the truth of ‘self’ (end of self and everyday ego) ...

The purpose of this paper is to examine whether and to what extent branding and the trademark regime can be used in a business way to extract value from tourism-related products and services in Sri Lanka. From an ...

Digitalization has profoundly changed and keeps changing the way people live, work and travel and has opened up unprecedented opportunities for tourism and hospitality firms to compete in global markets. Rapidly evolving ...