Abstract:
In this era of mass tourism, and to create social and financial benefits,
it is useful to clarify the positive and negative aspects of animal tourism
resources. Following the principles of environmental protection, public
relations methods can make the most of existing animal tourism
resources from the perspectives of tourists, aid government bodies to
strengthen scientific methods of animal production, help promote
scientific knowledge of the ecological environment, and stimulate
animal protection education. However, with information on visitors’
positive and negative comments about captive wildlife attractions,
operators may identify other actions they need to take. Using
netnography to extract meaning from online conversations, this study
used qualitative methods to collect data from the online comments on
two Chinese travel applications (apps) and conduct a thematic analysis
to identify the main themes in the data. This study investigates the
development of the wildlife tourism resources at Beijing Wildlife Park
(BWP), and aims to determine the means of sustainable development of
the BWP.
