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South Asian Journal of Marketing

South Asian Journal of Marketing

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Volume 1 Issue 1 [8]
Volume 1 Issue 2 [10]

Volume 1 Issue 2 of South Asian Journal of Marketing

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South Asian Journal of Marketing (SAJM)

Unknown author (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12)

Editorial Note (pp. ii-iv) Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka (pp. 1-25). Mohamed Ismail ...
South Asian Journal of Marketing (SAJM)

Unknown author (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12)

We are delighted to introduce Volume 1, Issue 2 of the South Asian Journal of Marketing (SAJM) targeting the Marketing researchers. SAJM provides an inspiring opportunity to ponder on marketing research focusing on the ...
Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka

Mujahid Hilal, Mohamed Ismail; Medis, Ajith (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-25)

Purpose: The major objective of the study was to examine the relationship between corporate social responsibility and brand equity with the mediation of customer satisfaction, customer trust and customer loyalty among ...
Customer Relationship Management in Hotels: Scale Development and Validation

Udunuwara, Maduka (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)

Purpose: This study aims to develop a measurement scale for customer relationship management (CRM) practices in the hotel industry. Though many studies have been interested in CRM, much of the discussions involve backstage ...
Factors Affecting Brand Switching Behaviour of Millennials: Experience from the Sri Lankan Telecommunication Industry

Samaradiwakara, P C; Senamanthila, D S; Dissanayake, M N W; Gunathilake, M M Lahiru Chathuranga; Hayat, H M Usman (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)

Purpose: The purpose of this study is to identify the factors that influence millennial consumers to engage in brand switching in the mobile network market of Sri Lanka. Design/methodology/approach: A quantitative study ...
Impact of Green Marketing Functions and Nature of Organization on Green Brand Equity in the Banking Industry in Sri Lanka

Gunawardena, M A T Nuwantha; Jayarathne, P G S Amila (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)

Purpose: The purpose of this study is to investigate the influence of Green Marketing Functions on Green Brand Equity in Banking Industry in Sri Lanka. It also examines the moderating impact of the nature of the organization ...
Customer Choice of Self-Service Kiosks in Service Transactions

Galdolage, S (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12)

Purpose: This paper aims at creating a sense of understanding about the reasons for customer choices when it comes to self-service kiosks in performing service transactions. Design/methodology/approach: In exploring the ...
GENDER DIFFERENCE ASSOCIATED WITH FACTOR INFLUENCE ON CONSUMER GUILT: AN EXPERIENCE DURING COVID-19 PANDEMIC

Perera, R H A T; Jayawardhana, A M D S; Abeysekara, N (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-25)

Purpose: Taking into consideration the prolonged theories and concepts of gendered consumer guilt, this study is based on analysing whether there is an impact of gender on the consumer guilt experienced by consumers in ...
Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Herman Kartajaya and Iwan Setiawan

Chathuranga, B T K; Jayarathne, P G S A; Jayawickrama, W D C (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-30)
Book Review: Services Marketing- People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock and Jayantha Chatterjee, (ISBN: 9781944659004, 2018, Pearson India Education Services Pvt. Ltd, 817 pages, Paperback)

Galdolage, Badra Sandamali (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-21)
Editorial Note

Unknown author (Belihuloya,University of Sabaragamuwa, 2020)

In celebration of the 50th Anniversary of the Sri Lanka Institute of Marketing (SLIM), it is a great pleasure to introduce the inaugural issue of the South Asian Journal of Marketing (SAJM). SAJM is a peer-reviewed open ...
Self-Congruence and Emotional Brand Attachment: Experience of Young Sri Lankan Smartphone Consumers

Harsha Tissera, W.P.S; Amila Jayarathne, P.G. S (Belihuloya,University of Sabaragamuwa, 2020-07-15)

Having considered the significance of self-Congruence and Emotional Brand Attachment, this study aims to examine the impact of self-congruence on emotional brand attachment in Sri Lankan context by taking the smartphones ...
Emotional Intelligence towards strengthening the linkage between Internal Business Processes and Customer Service Performance: Evidence from the Sri Lankan Banking Industry

Nanayakkara, S.M; Wickramasinghe, V; Samarasinghe, G.D (Belihuloya,University of Sabaragamuwa, 2020-06-25)

This study aimed to examine the influence of Emotional Intelligence (EI) on the possible link between Internal Business Process (IBP) and Customer Service Performance (CSP) in the Sri Lankan banking sector. Review of ...
Impact of Process Enjoyment in Value Co-Creation on Customer Satisfaction in Wedding Planning in Sri Lanka

Kamalasena, B.D.T.M; Galdolage, B. S (Belihuloya,University of Sabaragamuwa, 2020-07-28)

This study aims at understanding the impact of value co-creation on customer satisfaction in wedding planning in Sri Lanka while examining the moderating effect of process enjoyment. Quantitative approach was employed by ...
Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh

Ahmed Bappy, Tauhid; Shariful Haque, S.M; Bint Halim, Samiya; Nazmul Hossai, Md (Belihuloya,University of Sabaragamuwa, 2020-07-25)

Keeping the substantial growth of sharing economy in view, the paper has predicted the passengers’ Uber adoption behaviour from a Bangladeshi perspective. The researchers have assembled data from 310 passengers in an age ...
Impact of Green Marketing Mix on Customers’ Green Purchasing Intention with Special Reference to Sri Lankan Supermarkets

Karunarathna, A.K.P; Bandara, V.K; Silva, A.S.T; De Mel, W.D.H (Belihuloya,University of Sabaragamuwa, 2020-07-28)

The purpose of the study is to examine the influence of green marketing mix on customers’ green purchasing intention with special reference to supermarkets in Sri Lanka. A total of 173 responses were collected through a ...
Impact of Green Technology Initiatives on Customer Brand Engagement and Brand Loyalty in the Sri Lankan Banking Sector

Kuruppu, G.N; Aberathna, H. M. T. S; Samarasinghe, G.D (Belihuloya,University of Sabaragamuwa, 2020-07-25)

The purpose of the study is to evaluate the relationships between Green Technology Initiatives (GTI), Customer Brand Engagement (CBE), and Brand Loyalty (BL) in the Sri Lankan banking sector. The population of the study ...
Marketing 4.0: Moving from Traditional to Digital

Abeysekera, Nalin; Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (Belihuloya,University of Sabaragamuwa, 2020-07-30)

The book, “Marketing 4.0: Moving from Traditional to Digital” is a product of an effort that has focused on a different dimension of marketing. The traditional one-way communication has been challenged by digital media, ...

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