Having considered the significance of self-Congruence and Emotional Brand Attachment, this study aims to examine the impact of self-congruence on emotional brand attachment in Sri Lankan context by taking the smartphones ...

This study aims at understanding the impact of value co-creation on customer satisfaction in wedding planning in Sri Lanka while examining the moderating effect of process enjoyment. Quantitative approach was employed by ...

The purpose of the study is to examine the influence of green marketing mix on customers’ green purchasing intention with special reference to supermarkets in Sri Lanka. A total of 173 responses were collected through a ...

The book, “Marketing 4.0: Moving from Traditional to Digital” is a product of an effort that has focused on a different dimension of marketing. The traditional one-way communication has been challenged by digital media, ...