Editorial Note

Abstract

In celebration of the 50th Anniversary of the Sri Lanka Institute of Marketing (SLIM), it is a great pleasure to introduce the inaugural issue of the South Asian Journal of Marketing (SAJM). SAJM is a peer-reviewed open access bi-annual scholarly outlet for publishing new knowledge in Marketing in local, Asian and even in global contexts. The SAJM aims to provide a platform to publish contemporary, high-quality and original research papers in Marketing while providing room for insightful reviews, conceptual papers, empirical papers that employ qualitative, quantitative and/or mixed methods approach. As such, the Journal aspires to be vibrant, engaging, accessible, but challenging. The Journal will be published with the Emerald Publisher from its Vol. 2 Issue 1 onwards, and thus being the first Sri Lankan Journal to be published with Emerald. The Journal accommodates three types of papers. Firstly, Critical Reviews, which provide critical and concise yet comprehensive and contemporary review of a particular theme specific to Marketing Management. Secondly, Conceptual and Empirical Research Papers which are more common and demonstrate sound theoretical, empirical and/or methodological underpinning and make clear contribution to the knowledge in the field of Marketing. Finally, Book Reviews. The current inaugural issue of SAJM propagates new marketing knowledge through six research papers and a book review that critically explore current marketing and/or business issues in both local and South Asian contexts.