South Asian Journal of Marketing (SAJM)

Abstract

We are delighted to introduce Volume 1, Issue 2 of the South Asian Journal of Marketing (SAJM) targeting the Marketing researchers. SAJM provides an inspiring opportunity to ponder on marketing research focusing on the South Asian context. SAJM is a peer-reviewed open access bi-annual scholarly outlet for publishing new knowledge in Marketing in global contexts. SAJM aims at publishing up-to-date, high-quality, and original research papers alongside relevant and insightful reviews. The journal also seeks to act as a platform to publish new, high-quality, and authentic research papers in Marketing while offering insightful reviews, conceptual papers, empirical papers that employ qualitative, quantitative and mixed methods approaches. Research Papers demonstrate a sound theoretical and methodological underpinning and deliver a clear contribution towards knowledge in the field. As such, the Journal aspires to be vibrant, engaging, accessible, thus it is challenging yet rewarding. Emerald being the publisher of the Journal from its; Vol. 2 issue 1 onwards, makes SAJM the first Sri Lankan journal to be published by the former. The current issue of SAJM has six research papers and two book reviews that critically explore contemporary marketing and business issues in both local and South Asian contexts.