Abstract:
Editorial Note (pp. ii-iv)
Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer
Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri
Lanka (pp. 1-25).
Mohamed Ismail Mujahid Hilal and Ajith Medis
Customer Relationship Management in Hotels: Scale Development and Validation
(pp. 26-46).
Maduka Udunuwara
Factors Affecting Brand Switching Behaviour of Millennial: Experience from the Sri
Lankan Telecommunication Industry (pp. 47-73).
M. M. Lahiru Chathuranga Gunathilake, H.M. Usman Hayat, M.N.W. Dissanayake,
D.S. Senamanthila, and P.C. Samaradiwakara
Impact of Green Marketing Functions and Nature of Organization on Green Brand
Equity in the Banking Industry in Sri Lanka (pp. 74-97).
M.A.T. Nuwantha Gunawardena and P. G. S. Amila Jayarathne
Customer Choice of Self-Service Kiosks in Service Transactions (pp. 98-137).
S. Galdolage
Gender Difference associated with Factor Influence on Consumer Guilt: An
Experience during Covid-19 Pandemic (pp. 138-157).
R.H.A.T., Perera, A.M.D.S Jayawardhana, and N. Abeysekara
Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by
Philip Kotler, Herman Kartajaya and Iwan Setiawan, ISBN: 9780470598825 (Wiley,
2010, 188 pages, Paperback) pp. 158-161.
B. T. K. Chathuranga, P. G. S. A. Jayarathne, and W. D. C. Jayawickrama
Book Review: Services Marketing- People, Technology and Strategy by Jochen Wirtz,
Christopher Lovelock and Jayantha Chatterjee, ISBN: 9781944659004 (Pearson,
2017, 188 pages, Paperback) pp. 162-164.
S. Galdolage
