South Asian Journal of Marketing (SAJM)

Abstract

Editorial Note (pp. ii-iv) Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka (pp. 1-25). Mohamed Ismail Mujahid Hilal and Ajith Medis Customer Relationship Management in Hotels: Scale Development and Validation (pp. 26-46). Maduka Udunuwara Factors Affecting Brand Switching Behaviour of Millennial: Experience from the Sri Lankan Telecommunication Industry (pp. 47-73). M. M. Lahiru Chathuranga Gunathilake, H.M. Usman Hayat, M.N.W. Dissanayake, D.S. Senamanthila, and P.C. Samaradiwakara Impact of Green Marketing Functions and Nature of Organization on Green Brand Equity in the Banking Industry in Sri Lanka (pp. 74-97). M.A.T. Nuwantha Gunawardena and P. G. S. Amila Jayarathne Customer Choice of Self-Service Kiosks in Service Transactions (pp. 98-137). S. Galdolage Gender Difference associated with Factor Influence on Consumer Guilt: An Experience during Covid-19 Pandemic (pp. 138-157). R.H.A.T., Perera, A.M.D.S Jayawardhana, and N. Abeysekara Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Herman Kartajaya and Iwan Setiawan, ISBN: 9780470598825 (Wiley, 2010, 188 pages, Paperback) pp. 158-161. B. T. K. Chathuranga, P. G. S. A. Jayarathne, and W. D. C. Jayawickrama Book Review: Services Marketing- People, Technology and Strategy by Jochen Wirtz, Christopher Lovelock and Jayantha Chatterjee, ISBN: 9781944659004 (Pearson, 2017, 188 pages, Paperback) pp. 162-164. S. Galdolage