Abstract:
The handicraft industry has been an uprising in the
past few years in the global market. Digitalization has become a
major reason for the growth of the industry around the world.
But the Sri Lankan handicraft industry shows a decline over the
past few years due to several reasons. There are government and
non-government institutes which are responsible for the
development and the sustainability of the industry. Their efforts
seem to be less effective due to the lack of awareness among the
crafters about the work carried out by the stakeholders andthe
institutions. The study was conducted to identify the problems
in the handicraft industry and to propose an information flow
model to mitigate the above problems. Primary data collection
was done with one-on-one interviews and circulating a
questionnaire. Interviews were done with the industry experts
and officers. The questionnaire was given to a sample of 30
artisans. An information flow model for the industry was
developed using the analyzed data. This information flow model
is a stakeholder centric one and can be used in the future to
design digital tools to communicate among the stakeholders
more effectively.