Kuruppu, G.N; Aberathna, H. M. T. S; Samarasinghe, G.D
(Belihuloya,University of Sabaragamuwa, 2020-07-25)
The purpose of the study is to evaluate the relationships between Green Technology Initiatives (GTI), Customer Brand Engagement (CBE), and Brand Loyalty (BL) in the Sri Lankan banking sector. The population of the study ...