Abeysekera, Nalin; Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
(Belihuloya,University of Sabaragamuwa, 2020-07-30)
The book, “Marketing 4.0: Moving from Traditional to Digital” is a product of an effort that has focused on a different dimension of marketing. The traditional one-way communication has been challenged by digital media, ...