Gunawardena, M A T Nuwantha; Jayarathne, P G S Amila
(Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)
Purpose: The purpose of this study is to investigate the influence of Green Marketing
Functions on Green Brand Equity in Banking Industry in Sri Lanka. It also examines
the moderating impact of the nature of the organization ...