Sabaragamuwa University of Sri Lanka

Browsing Journal Articles by Author "Udunuwara, Maduka"

Browsing Journal Articles by Author "Udunuwara, Maduka"

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  • Customer Relationship Management in Hotels: Scale Development and Validation 
    Udunuwara, Maduka (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)
    Purpose: This study aims to develop a measurement scale for customer relationship management (CRM) practices in the hotel industry. Though many studies have been interested in CRM, much of the discussions involve backstage ...
  • Loyalty Versus Variety in Hotel Selection Patterns: Evidence from Australia 
    Udunuwara, Maduka; Wilkins, Hugh (Faculty of Management Studies - Sabaragamuwa University of Sri Lanka, 2021-07-29)
    This study explores the hotel selection patterns of leisure travellers to understand their loyalty or variety seeking intentions and profile them through their key characteristics, factors that influence their hotel ...

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