Perera, R H A T; Jayawardhana, A M D S; Abeysekara, N
(Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-25)
Purpose: Taking into consideration the prolonged theories and concepts of gendered
consumer guilt, this study is based on analysing whether there is an impact of gender
on the consumer guilt experienced by consumers in ...