The survival of the businesses in the contemporary challenging business context is assured upon the existing and potential customers’ perception. The Sri Lankan supermarket sector has a high growth prospect and intensified ...

The Covid-19 pandemic paused international tourism posing millions of tourism businesses a historical challenge of surviving and recovering. Tourism businesses in Sri Lanka are composed 60% of small and medium-scale ...

Modern tourism is focused in developing and encompassing a growing number of new destinations. These factors have made tourism as one of the key drivers in socio-economic progress. Normally consumers don’t like to ...

The purpose of this study is to apply the theory of planned behavior (TPB) to predict behavioral intention to use cryptocurrency. Cryptocurrency refers to tokens or digital currency based on cryptographic technology ...

This study aimed to examine the impact of online brand experience on online brand loyalty with respect to online web stores in Pakistan. Further, the indirect impact of online brand performance and online brand recall ...

The life blood of any entities is cash flow where organizations cannot carry out further routine activities or investing activities without sufficient stable cash flow. Because of this, cash flow is of great significance ...

As the literature argues just an auditor opinion about the true and fair view of financial statements do not fully cater to detect frauds that affect the survival of organizations. This paper explores whether auditors ...

Effective corporate governance to oversee the financial reporting process is fundamental to preserve investors’ confidence in the capital markets. Many international firms endured corporate failure as a result of ...

Although the students in state higher educational institutes in Sri Lanka are encouraged to engage in online teaching during the COVID-19 pandemic, their motivation to learn online is remained under investigated. Hence, ...

Although there is a growing body of evidence suggesting that economic crisis is a preeminent stressor that may worsen working conditions and there is a greater chance to engage in bullying and harassments while exposing ...