Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W.(Sabaragamuwa University of Sri Lanka, 2023-08)
It is with great pleasure that we introduce Volume 3, Issue 1 of the South Asian Journal of Tourism and Hospitality (SAJTH). As we navigate the ever-evolving landscape of the tourism and hospitality industry, we are excited ...
Handaragama, Saman(Sabaragamuwa University of Sri Lanka, 2023-08)
This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the ...
Mahindarathna, Kasun; Ratnayake, Iraj(Sabaragamuwa University of Sri Lanka, 2023-08)
Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in ...
Thomas, Joe; Liu, Ming(Sabaragamuwa University of Sri Lanka, 2023-08)
Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that ...
Perera, P.K.U.; Jayasinghe, J.K.V.M.; Nanayakkara, N.A.P.S.R.; Mahaliyanaarachchi, R.P.(Sabaragamuwa University of Sri Lanka, 2023-08)
This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, ...
De Silva, W. V.; Rathnasiri, M. S. H.(Sabaragamuwa University of Sri Lanka, 2023-08)
The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating ...
Gunasekara, KRHL; Yapa, STWS; Shantharachi, A. Aruna(Sabaragamuwa University of Sri Lanka, 2023-07)
Parallel to the rapid population growth, manufacturing
as one of the supply chain practices should be increased
to fulfill their requirements. Due to the advancement of
industry and technology, the needs of human beings ...
Opatha, HHDNP; Opatha, HHDP Janath(Sabaragamuwa University of Sri Lanka, 2023-07)
One of the most useful models of personality is the Big
Five Dimensions of Personality (BFDP). Regarding the
BFDP, a gap exists in the empirical knowledge of the
BFDP among senior bank managers in Sri Lanka. Five
conceptual ...
Nanayakkara, KDMH; Divakara, S(Sabaragamuwa University of Sri Lanka, 2023-07)
As a prominent exporter, the apparel sector draws
considerable attention in the Sri Lankan economy. As
most apparel supply chain occurs through sea freight, there
is a significant demand for more visibility for ...
Mudalige, DM(Sabaragamuwa University of Sri Lanka, 2023-07)
Digital technologies have altered the nature of uncertainty
in entrepreneurial processes. Although some of the online
startups in Sri Lanka have strived, many have failed within
a few years of inception. Little research ...
Prajapati, Bikram; Khanal, Krishna(Sabaragamuwa University of Sri Lanka, 2023-07)
The entrepreneurial ecosystem refers to the dynamic
interplay of socioeconomic factors that enable
entrepreneurs to establish and expand their businesses. The
degree of entrepreneurial activity is heavily influenced ...
De Silva, WV; Rathnasiri, MSH; Piumali, PLGSD(Sabaragamuwa University of Sri Lanka, 2023-07)
Since ever marketing concepts have been born and
introduced, marketing communication concepts and
tools too receives enormous attraction from various
scholars and writers. Thus, several numbers of books
have been written ...
Chandrasekara, P.G.I.M.; Chathuranga, L.L.Gihan; Chathurangi, K.A.A.; Seneviratna, D.M.K.N.; Rathnayaka, R.M.K.T.(Sabaragamuwa University of Sri Lanka, 2023-05-30)
The main reason for the existence of most anti-corruption laws today is the inability to
address the root causes. Abnormal behaviors occur through robbery, corruption, murder,
threats, etc. Proper solutions to these are ...
Kaluarachchi, K.N.; Premachandra, K.P.; Dissanayake, R.B.N.(Sabaragamuwa University of Sri Lanka, 2023-05-30)
Precisely predicting sports results is a widely known challenge in the sports industry. It
has now become the trend to predict individual sports as well as less predictable team
sports such as football, volleyball, ...