Panditharathna, R.; Bamber, D.; Gajanayake, R.
(Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)
With the growing relevancy of Artificial Intelligence (AI) in marketing, there
is a need for extant research to investigate how AI has contributed to
enhancing customer journeys. Thus, this research aims to accumulate ...