With the extensive development which has undertaken by the information providers in the world, today’s consumers have become more powerful and informative, intelligent entities where they are knowledgeable with both content ...

The purpose of this study is to understand the factors which can influence on adoption of green banking practices in commercial banks in Sri Lanka. The research objective of this study is to understand the level of management ...

The term “ubiquity” and the demand of mobile devices is assuming great heights and the marketers can empower this by delivering digital products and services. The mobile commerce has added a new dimension to the traditional ...

Presuming that the marketing is dependent on the said economic and socio-cultural factors, this study attempts to comprehend the paradigm shift of marketing form the traditional marketing paradigm to the postmodern marketing ...

Every and each firm in any industry is required to have a good marketing team bonded with perfect strategies. In order to having sustainable competitive advantages, firms should acquire and in fact, retain profitable ...

Tourism is an important contributor to the Sri Lankan economy which is among the largest earners of foreign exchange earning in Sri Lanka. Civil war in Sri Lanka had negatively impacted on the arrival of tourists into the ...

The conventional approach for mega event planning is political while bottom-up approaches are less. The latter has been identified as an option which is difficult to implement. However, need driven approaches are becoming ...

This study attempts to analyze the dynamic linkage between stock market returns and the exchange rate in two South Asian emerging economies: Sri Lanka and India. We employed monthly data of All Share Price Index (ASPI) ...

Rapid and dynamic developments and innovations injected to the financial markets and products, locally and globally has changed the typical dimensions thus increased the complexity of day to day financial decisions, ...

Institutional environments with good governance would lead to higher stock market returns by reducing both transaction and agency costs. Meanwhile, superior institutional environments ensure lower levels of uncertainty, ...