Francis, S.J.; Mikda, F.N.M.; Ganeshamoorthy, M.
(Department of Economics and Statistics, Faculty of Social Sciences and Languages, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka, 2024-12-26)
Social media plays a crucial role in shaping consumer behaviour in the market. This
research intends to examine how social media marketing affects clothing related
consumer behaviour in Sri Lanka. By focusing on the ...