• MURS 2024 

  SABARAGAMUWA UNIVERSITY OF SRI LANKA (Sabaragamuwa University of Sri Lanka, 2024-11-29)
• INHERENT ISSUES AND CHALLENGES FACE BY THE WOMEN ENTREPRENEURS IN DMCs OF COLOMBO DISTRICT, SRI LANKA 

  Saruba, P; Gnanapala, W.K.A.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Tourism is one of the vast and fastest growing sectors in the global economy of Sri Lanka. It has a massive potential to offer value-added products that could meet the expectations of high-end tourist ...
• IMPACTS OF TOURISM ON THE LIFESTYLE OF THE VEDDA COMMUNITY 

  Ranasinghe, W.R.A.K.K; Gnanapala, W.K.A.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction The present study discusses the impact of tourism on the Vedda community's traditional way of life in Dambana and Rathugala. This research looks into the impacts brought about by tourism concerning cultural ...
• IMPACT OF OVER-TOURISM ON TOURIST SATISFACTION WITH THE MODERATING EFFECT OF EXPENDITURE: A STUDY IN NUWARA ELIYA 

  Weerasundara, W.M.S.S; Gnanapala, W.K.A.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction This study examines the impact of over-tourism on tourist satisfaction in Nuwara Eliya, Sri Lanka, with a specific focus on the moderating effect of tourist expenditure. The rapid growth of tourism has ...
• EXPLORATION OF THE IMPACT OF THE INCREASING PRESENCE AND INTERVENTION OF FOREIGNERS ON THE LOCAL ACCOMODATION BUSINESS COMMUNITY IN AHANGAMA, SRI LANKA 

  Karunarathna, K.G.A.G.H; Priyankara, H.P.R (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Ahangama, a popular Sri Lankan coastal town, attracts tourists with its beautiful beaches and surf breaks. Foreigners have been increasingly involved in accommodation businesses in Ahangama, through ...
• FACTORS INFLUENCING TRAVELERS DECISION-MAKING IN ADOPTING SMART TOURISM TECHNOLOGIES: A SYSTEMATIC REVIEW IN THE SRI LANKAN CONTEXT 

  Senevirathne, S.M.C.G; Karunaratna, H.D.D.H; Fernando, M.K.D; Peksha, G.H.P; Jayasinghe, J.K.P.S.K; Samarakkody, T (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Smart tourism leverages technologies such as the Internet of Things, Artificial Intelligence and big data to enhance the travel experience. Smart tourism technologies are increasingly used around the ...
• FACTORS AFFECTING THE ATTITUDE TOWARD THE SHORT VIDEO PLATFORMS AMONG MILLENNIAL TRAVELERS IN THE WESTERN PROVINCE, SRI LANKA: REFERENCE TO TIKTOK 

  De Silva, A.S.L; asinghe, D. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Short video platforms are digital platforms where users can create, share, and view brief video clips ranging from a few seconds to a few minutes. TikTok is the most popular short video platform. However, ...
• ACHIEVING BUSINESS EXCELLENCE THROUGH MULTILINGUALISM: THE ROLE OF FOREIGN LANGUAGES DRIVING EXCELLENCE IN THE HOSPITALITY INDUSTRY IN SRI LANKA 

  Perera, E.R; Kandamby, N.D.; Basnayake, R.P; Samaraweera, M.A.P.T (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction This study was conducted to investigate the contribution of multilingualism toward achieving business excellence in the hospitality industry in Sri Lanka through a comparative case study approach ...
• EXPLORING AI USER EXPERIENCE AND INDUSTRY 4.0 IN CULTURAL TOURISM 

  Samarakoon, S.M.J.S; Yoshen, P.M.G; Dissanayake, R.M.T.S.K; Attanayake, A.M.T.D.B; Jayasinghe, J.K.P.S.K; Ehalapitiya, S (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  . Introduction Tourists visit cultural places significantly more than other tourist destinations. The tourism industry converted from product-focused to experience-centric. Therefore, implementing modern technologies ...
• PERSPECTIVES OF YOUNG TOURISTS IN USING ARTIFICIAL INTELLIGENCE POWERED CHATBOTS ON TOURISM AND HOSPITALITY RELATED WEBSITES 

  Mandal, D.D; Shullai, P; Amith, G; Kumar, P (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Young tourists play an important role in consuming tourism and hospitality services across the globe. They interact with the service providers in the pre-, during and later stages of consuming the services ...
• EXPLORING THE NEXUS OF FAMILIAL NETWORKS AND ENVIRONMENTAL CONSCIOUSNESS IN HOSPITALITY AND TOURISM ENTREPRENEURSHIP 

  Alahakoon, D.U; Jayarathna, D.D.L.D; Perera, G.K.D; Mahindarathna, M.P.P.T; Jayasinghe, J.K.P.S.K; Vidarshika, W.O; Wickramasinghe, P.P (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction This study aims to address the research question of whether family social capital affects the level of engagement in the entrepreneurial process in hospitality and tourism and how this relates to ...
• THE IMPACT OF ONLINE INNOVATION ON REPURCHASE INTENTIONS IN LUXURY HOTELS IN SRI LANKA: EXPLORING THE MEDIATING ROLE OF CUSTOMER EXPERIENCE 

  Jayasinghe, W.P.A.M; Tirushi, M.A.G.K; Wickramaarachchi, W.A.H.L; Bhavitharan, A; Jayasinghe, J.K.P.S.K; Dayapathirana, N.N (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction This research studies the impact of online innovation repurchase intention by analyzing the way digital platform experiences are crafted in the above three-star hotels in Sri Lanka. Specifically, it ...
• REGENERATIVE TOURISM AS A CONCEPT OF THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY IN SRI LANKA 

  Liyanage, K.N; Charunya, E.D.V; Danangala, D.C.M; Attanayake, A.M.P.M; Jayasinghe, J.K.P.S.K; Pathirana, G . (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Regenerative tourism is an innovative approach that goes beyond sustainability with the purpose of transforming travel destinations to prosper while offering positive impacts. Sri Lanka, a nation rich ...
• A STUDY ON THE DETERMINANTS OF THE SERVICE QUALITY OF QUARANTINE HOTELS ON THE CUSTOMER SATISFACTION, SRI LANKA 

  Rathnayake, W.L; Weerasooriya, S.G; Sumith, T.B.B; Nethmini, K.N (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction During the COVID-19 situation in 2020, the hotels were converted to quarantine centers, which was a major transformation and a new experience for the hospitality industry. The purpose of the study is ...
• BEYOND THE RIDE: NAVIGATING CHALLENGES OF TUK-TUK SERVICE PROVIDERS IN A DYNAMIC TOURISM ENVIRONMENT WITH REFERENCE TO BENTOTA, SRI LANKA 

  Sasanki, M.Y.; Arachchi, R.S.S.W (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Transportation and tourism have had a mutualistic relationship, and tuk- tuks offer visitors an intuitive way to travel around, and their compact size and flexibility make them suitable for navigating ...
• EXPLORE THE POTENTIAL TO DEVELOP RITIGALA VISHUDDHI HARAMBA AS A SPECIAL INTEREST TOURISM PRODUCT 

  Weerasinghe, D.K.P.N; Arachchi, R.S.S.W (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Sri Lanka's tourism industry is expanding, attracting tourists to foreign cultures. Unlike countries like China, Japan, and Korea, Sri Lanka has not yet developed martial arts tourism. This research ...
• EXAMINING BARRIERS AND MEASURES TO ACCELERATE GREEN BUILDING INTEGRATION IN THE SRI LANKAN CONSTRUCTION INDUSTRY 

  Kaushani, K.A.B; Ranathunga, R.A.D.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction The construction industry is the world’s largest consumer of environmental resources. Therefore, the industry presents greater risks to the environment. The green building concept has acquired ...
• EVALUATION OF LIFE CYCLE CARBON EMISSION OF A POLYPROPYLENE RICE PACKAGING WOVEN SACK 

  Jayarathne, M.P.V.K; Ranathunga, R.A.D.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction The durability and functionality of polypropylene woven sacks make them ideal for food storage, especially in rice packaging. With growing demand, and growing concerns about sustainability, it is important ...
• ENABLERS AND BARRIERS IN ADAPTING CHEMICAL LEASING IN DYEING & WASHING PROCESSES OF SRI LANKAN APPAREL INDUSTRY 

  Bambaradola, P.G.R.T; Ranathunga, R.A.D.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction Sri Lanka's economy has always relied heavily on the apparel industry, which creates jobs and boosts exports. However, many of its procedures, such as washing, printing, and dying, use a lot of chemicals, ...
• ANALYZING THE TREND, BARRIERS AND FUTURE DEVELOPMENTS OF GREEN FINANCE 

  Maleesha, R.S.H; Bandara, W.A.L.M (Sabaragamuwa University of Sri Lanka, 2024-11-29)

  1. Introduction This study focuses on identifying the trend of green finance and barriers to green finance when implementing and developing green finance in Sri Lanka’s selected commercial banks. For this study, the ...

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