Perera, D. A. M; Hettiarachchi, H. A. B. W
(Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)
The marketing mix is the combination of marketing activities that an organization
engages in best meeting the needs of its clients. The due weightage in the formation of
marketing mix, therefore, is needed for the ...