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A Study of Guests’ Motivation to Select Ayurvedic Hotels in Sri Lanka: A Case Study of Baberyn Beach Hotel, Weligama

Madurangi, M. H. D; Wijesundara, C. N. R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

The concept of Ayurveda hotels and their rapid expansion in island- wide has been noticed by the industry and academics for several years after re-establishing the peace & harmony inside the country in 2009. Even though ...
The Relationship between Operational Efficiency and Service Quality of Restaurants with Reference to Waters Edge

Priyakeerthi, N. A. P.; Gnanapala, W. K. A. C. (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Operational efficiency and service quality are regarded as important components in business practices. Service quality in the tourism and hospitality industry is considered as the core of the business because the success ...
Behavioral Characteristics of Solo Female Travellers in Sri Lanka

Senevirathne, M. P. D. R. S; Gnanapala, W. K. A. C (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Over the last decade the participation of Solo female in tourism has increased significantly. A Solo female traveller is a free and independent woman traveller who does not accompany any as a travel partner, at that ...
Issues and Challenges Related to the Wedding Tourism Development in Sri Lanka

Samarasekara, D; Gnanapala, W. K. A. C (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Wedding Tourism, as an authentic and looming part of the tourism industry, is sensations that have taken off universally in recent years and which is becoming prevalent, especially for small islands. Therefore, the ...
Interpretation Quality of Tourist Guides and it’s Impacts on Tourists’ Satisfaction in Round Tours

Dinusha, H; Gnanapala, W. K. A. C (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Tourist Guides play a vital role in satisfying the tourists visiting a country and the quality of interpretation is the main concern of the tourists as well as the travel agencies. The travel agencies receive complains ...
Quality of Physical Environment and its Effect on Tourists' Satisfaction: A Study on Sri Lanka

Wijemuni, M.; Gnanapala, W. K. A. C. (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Sri Lanka is a competitive tourism destination located in South Asian region. It is rich with valuable natural resources all over the island. However, the declining environmental quality adversely affect the tourist ...
The Roles of Beach Boys and Their Influences on Sustainable Tourism Operations: A Study of Hikkaduwa Sri Lanka

De Zoysa, D; Gnanapala, W. K. A. C (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Tourism is a multidisciplinary industry that involves many different stakeholders in its operational activities. One of the primary criteria of sustainable tourism development in any tourist destination is the active ...
Impacts of Unplanned Tourism Development on Tourists’ Satisfaction with Special Reference to Negombo, Sri Lanka

Charika, K. M .R; Gnanapala, W. K. A. C (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Negombo is a popular tourist destination and has attracted millions of tourists over the last few decades. However, the unplanned tourism developments and constructions have become a major impediment for its sustainability ...
Policy Choices for Sustainable Tourism Development in Nigeria

Adedayo, A; Bandara, H.M (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Sustainable tourism development meets the needs of the present day tourists and host regions while protecting and enhancing opportunities for the future requires coherent and congruent policy formulation. As generalized ...
Community Participation in Tourism Decision Making Process: A Case Study of Arugam Bay, Sri Lanka

Wijesundara, C. N. R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

This study focuses on the local community participation in the tourism development process of Arugam Bay in Sri Lanka as a popular surfing destination. Participation in the decision-making process is a crucial determinant ...
Alienation within Alienation: European Fantasmatic, Tourist Gaze and the Logic of Colonial Tourism in Postcolonial Sri Lanka

Hapugoda, M; Ratnayake, R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Re-appropriating colonial attractions for tourist gaze has generally been a lucrative commercial practice in post-independent nations. When they are revitalized with the state sponsorship, these signifiers can also ...
Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions

Dissanayake, D. M. R; Ismail, N; Wanninayake, W. M. C. B (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

The effectiveness of celebrity endorsement in evaluating endorsed brand is one of the timely needed research notions in Sri Lanka depending on its significance remarked in both knowledge and practice related perspectives. ...
Impact of Perceived Brand Equity towards Purchase Intention of Life Insurance Services in Sri Lanka: Concept Paper

Gunawardane, N; Dissanayake, D.M.R (2016-10-10)

The life insurance sector in Sri Lanka is one of the fast growing sectors in the services market resulted through intensive business development strategies and tactics. Insurance sector companies in Sri Lanka have been ...
The Impact of Brand Equity on Customers’ Purchase Intention: with Special Reference to Germ Protection Toilet Soap Brands in Sri Lanka

Kapuge, K. D. L. R (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Purchase intention is one of the prominent factors which effect on the purchasing decision and is very vital to understand the purchase intention to understand the customer behavior .Brand Equity impact differently on ...
Consumer Preferences for Organic Food in Colombo Municipal Council

Wijesinghe, W. P. S; Sivashankar, P (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Organic farming is gaining as an environmental friendly production system with health benefits for consumers. This paper addresses Consumer preferences for Organic food in Colombo, Sri Lanka. Specifically (i) to determine ...
Using the 7Ps as a Generic Marketing Mix: An Exploratory Survey of Insurance Industry in Sri Lanka

Perera, D. A. M; Hettiarachchi, H. A. B. W (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

The marketing mix is the combination of marketing activities that an organization engages in best meeting the needs of its clients. The due weightage in the formation of marketing mix, therefore, is needed for the ...
Factors Influencing on Purchase Intention of Men’s Cosmetic Products: with Special Reference to the Men’s Fairness Cream Products

Weerasiri, R. A. S; Hennayake, H. M. G. Y.J (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Changing life style of Sri Lankan youth has led to a strong demand for fairness creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading ...
Reengineering Academic Institutional Standards

Devendra, L; Sonnadara, U (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

This research attempts to show that reengineering academic institutions should follow a sequence of pre-determined activities. It is noted that reengineering of most academic institutions do not follow a systematic ...
The Impact of Customer-Based Brand Equity on Customer Satisfaction

Madhuhansi, W. H. T; Jasinghe, D (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

Believing the satisfied customer as the key to the success, marketers focus more on different ways of attracting and keeping customers satisfied. Among the leading factors towards satisfaction, brand equity plays a ...
Evaluating the Factors Influencing on Customer Retention in the Mobile Telecommunication Industry in Colombo District of Sri Lanka

Karunakaran, A. S. J.; Selvarajan, P (Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2016-10-10)

The aim of this research study is to evaluate the factors influencing the customer retention in the mobile telecommunication industry in Colombo district of Sri Lanka. This study adds many other supporting materials ...

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