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COMMUNICATION AS A TOOL IN ACHIEVING EXCELLENT AND TIMELY EXECUTION OF PROJECTS: A STUDY OF DANGOTE CEMENT COMPANY IN NIGERIA
Panditharathna, R
;
Obong, Ifiok
;
Wilson, E
;
Shevels, T
(
Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
CONVERGING THE ATTRIBUTES OF FIRM GENERATED CONTENTS (FGC) AND USER-GENERATED CONTENTS (UGC) IN SOCIAL MEDIA
Panditharathna, R
;
Fernando, N
;
Bamber, D
;
Ayertey, S.B
;
Gajanayake, R
;
Perera, R
(
Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
THE IMPACT OF ONLINE BRAND EXPERIENCE ON BRAND LOYALTY: MEDIATING ROLE OF ONLINE BRAND PERFORMANCE AND BRAND RECALL
Khan, M.A
;
Bamber, D
;
Panditharathna, R
;
Qayyum, A
(
Sabaragamuwa University of Sri Lanka, Belihuloya
,
2020-11-26
)
OPPORTUNITIES AND BARRIERS OF MARKETING OF EQUITY-BASED FINANCING PRODUCTS OF ISLAMIC BANKING IN PAKISTAN
Panditharathna, R
;
Shah, S
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2021-12-16
)
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Author
Panditharathna, R (4)
Bamber, D (2)
Ayertey, S.B (1)
Fernando, N (1)
Gajanayake, R (1)
Khan, M.A (1)
Obong, Ifiok (1)
Perera, R (1)
Qayyum, A (1)
Shah, S (1)
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Subject
: Online Brand Experience (1)
Attributes, Firm generated content, Social media, User-generated content (1)
Barriers (1)
Communication, Projects, Single case study (1)
Equity-based financial products (1)
Islamic banking, Opportunities (1)
Online Brand Performance (1)
Online Brand Loyalty (1)
Online Brand Recall (1)
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Date Issued
2021 (3)
2020 (1)
Has File(s)
Yes (4)