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This paper conceptualizes heuristics identified in behavioural finance in relation to the individual investment decision making. Though modern finance relies on the assumption investors are rational, the counter argument postulates that investors are not always rational. Thus, the decisions are impacted by behavioural heuristics and biases of investor psychology. Heuristic theories identify representativeness, availability, anchoring and emanating overconfidence, enumerate systematic biases in decision making. Therefore, this paper aims to conceptualize the constructs of behavioural heuristics along with individual investor decision making, which will be later employed in a survey study in the Colombo Stock Exchange. This study ascertains heuristics identified in behavioural finance, specifically; representativeness, availability and overconfidence and develop specific definitions for each heuristic through literature. Next, it develops a conceptual model along with the dependent construct, investment decision making. The definitions of each construct are utilized to identify the specific dimensions of each of them, which can be measurable in a stock market. This study provides a comprehensive measurement of the heuristics along with its dimensions and elements using literature in both behavioural and standard finance. This conceptual framework will provide a foundation for future research on investor decision-making of behavioral finance in Sri Lanka.
Wijethungaa, S.
;
Nanayakkarab, N.S.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
6th Interdisciplinary Conference of Management Researchers (6th ICMR 2021) “Fostering Global Vicinity Today for a Resilient Future”
Dewasiri, N. Jayantha
;
Mahawattha, Nadee
(
Belihuloya, Faculty of Management Studies Sabaragamuwa University of Sri Lanka,
,
2021-12-16
)
EXPLORING COPING STRATEGIES OF NON-STATE UNDERGRADUATES IN SRI LANKA DURING THE COVID-19 PANDEMIC
Ravishanka, M.K.U.
;
Madhusanka, A.K.P.
;
Jayasuriya, N.U.
;
Pothupitiya, S.N.
;
Weerarathna, R.S
;
Dunuwila, V.R.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
C2 (COVID AND CLIMATE) MAGIC- CLIMATE CHANGE DURING COVID19- AN EFFECTIVE STUDENT YOUTH VOLUNTEER FRAMEWORK TO MANAGE GLOBAL WARMING IN INDIA
Gajendran, D.
;
Bhattacharya, S.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
IMPLICATIONS OF ENVIRONMENTAL ACCOUNTING PRACTICES ON SUSTAINABLE VALUE CREATION THROUGH THE MEDIATOR ROLE OF THE RESPONSIVE ENVIRONMENTAL DYNAMISM
de Silva, P.O.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2021-12-16
)
THE IMPLICATION OF ENVIRONMENTAL MANAGEMENT ACCOUNTING PRACTICES: A COMPARATIVE STUDY BETWEEN LISTED COMPANIES AND SMALL AND MEDIUM-SIZED ENTERPRISES
Wijesinghe, B.A.C.H.
;
Malavige, T
(
2021-12-16
)
IMPACT OF INTEGRATED REPORTING ON FIRM VALUE: A STUDY OF LICENSED BANKS AND FINANCE COMPANIES IN SRI LANKA
Fernando, M.B.V.L.
;
Jeewanthi, H.A.C.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2021-12-16
)
А BIBLIОMETRIС STUDY ОF FEMАLE ENTREРRENEURSHIР: А RETRОSРEСTIVE
Kesavan, V.
;
Srinivasan, K.S.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
THE EFFECTS OF TOTAL QUALITY MANAGEMENT APPROACH IN GAINING COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM SCALE ENTERPRISES: EVIDENCE FROM SMEs OPERATED IN GAMPAHA DISTRICT
Sivashanker, R.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
,
2021-12-16
)
THE IMPACT OF MACROECONOMIC FACTORS ON SHARE MARKET PERFORMANCE: EVIDENCE FROM SRI LANKAN CONTEXT
Ediriweera, E.A.I.N
;
Dissanayake, A.R.
(
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka
,
2021-12-16
)
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Sri Lanka (8)
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2021 (133)
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