Browsing ICMR 2017 by Issue Date

Now showing items 1-20 of 100

Gender Equality in Northern Province Hospitality Sector

Bithushan, Ilangkeeran; Jegathasan, Mathanki (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-01-19)

The term ‘Gender Equality’ describes the equal valuing of the different character assumed by male and female. At present in Northern part of Sri Lanka there is huge improvement in the field of hospitality. Nowadays gender ...
Airports as Tourism Destinations: A Comparison of Istanbul Ataturk’s Services with Strong Competitor Dubai International

YAVUZ, Nevin; SEZGİN, Erkan (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-09-19)

Industrial tourism which is depended on inclusive tours consists of several supplying sectors. Air transportation is one of the primary suppliers of industrial tourism not only because it provides one of the two main ...
The Role of Tourism in Promoting Regional Economic Activities and Ecotourism Potentials in Kalpitiya

Gunathilaka, M.D Kalpani L (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Tourism is an important contributor to the Sri Lankan economy which is among the largest earners of foreign exchange earning in Sri Lanka. Civil war in Sri Lanka had negatively impacted on the arrival of tourists into the ...
Role of Maslow’s Theory of Needs and Perceived Event Impacts in Modeling Residents’ Support for Mega Events: Empirical Evidence from Beijing Olympic Park

Ranasinghe, Ruwan; Nawarathna, Dhananjaya; Wei, Xiurong; Abeyweera, G.H (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

The conventional approach for mega event planning is political while bottom-up approaches are less. The latter has been identified as an option which is difficult to implement. However, need driven approaches are becoming ...
Relationship Marketing Practices and Customer Loyalty (With Special Reference to Easy Mart Super Market Malawa)

Kumara, E.P.C.S.S; Ushantha, R.A.C (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Every and each firm in any industry is required to have a good marketing team bonded with perfect strategies. In order to having sustainable competitive advantages, firms should acquire and in fact, retain profitable ...
Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka

Gamage, Venali; Gamage, Thilini Chathurika (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

The rapid advancement of information technology has opened many cost-effective avenues for marketers to communicate their messages to customers. One of the emerging techniques of marketing communications through the use ...
The Contribution of Campus Guidance Project to Students’ Institutional Sense of Belonging: The Case of Anadolu University

AKTAŞ, Semra GÜNAY; YÜKSEK, Gökçe; KALYONCU, Merve (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Institutional sense of belonging is one of the important factors of success and productivity in the workplace. Students also feel that their sense of belonging to the schools they attend is an integral part of the school's ...
Impact of Intrinsic Factors, Extrinsic Factors and Attitudes on Consumers’ Purchase Intention of Zigo Mobile Phone Brand

Madushani, K.A.I.V.M; Kapuge, K.D.L.R (Belihuloya, Faculty of Management Studies,Sabaragamuwa University of Sri Lanka, 2019-10-19)

This research study was examined the impact of intrinsic factors, extrinsic factors and consumers’ attitudes on customers’ purchase intention of Zigo mobile phone brand marketed by Cell city Lanka (Pvt.) Ltd. Intrinsic ...
Shifting the Marketing Paradigm: Evidences from Traditional Marketing to Postmodern Electronic Marketing

Bandara, H.M.C.G (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Presuming that the marketing is dependent on the said economic and socio-cultural factors, this study attempts to comprehend the paradigm shift of marketing form the traditional marketing paradigm to the postmodern marketing ...
Development, Calibration and Validation of a Scale to Measure Tourist Destination Mobilities: Local Residents’ Perspective from Sri Lanka

Ranasinghe, Ruwan; Li, Cheng; Wei, Xiurong (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Macro level movement of populations, material and physical objects, technological relocations, information, communication, ideas and image transfers, temporal transformations of dwellers through daily movements all count ...
The Car and Tourism Development in Mozambique in the Early Twentieth Century

Sarmento, João (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Since its invention the motor car has changed the ways in which people relate with space. These encompass pleasure, freedom, domination, control, among many others. In this paper I pursue two lines of argument. The first ...
An Analysis of the Tourists’ Behavior on Tea Tourism in Sri Lanka

Wijesundara, Shamila R; . Gnanapala, Athula C. (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Tea is known as one of the most widely consumed beverages in the world. Sri Lanka is the fourth largest tea producer and the leading tea exporter. Therefore, it has helped the island position globally. Offering a cup of ...
Photo Tourism: A Strategy to Create Entrepreneurs in Tourism Industry (A Case of Nuwaraeliya)

Wijesundara, Shamila R.; Rohan, Nishantha (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Nuwaraeliya in Sri Lanka known as “Little England”, is a prominent tourist destination with the pool of favorable attributes of its own. Tourism which was the third foreign exchange earner in Sri Lanka economy in 2016, ...
Crisis Planning of the Destination Management Organisations and Managers Behavioural Intention: Application of the Theory of Planned Behaviour

Hasan, Mohmed Razip; Othman, Norain; Aminuddi, Norliza (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Safety and security have become the major concerns of tourists and destinations. Destination image is an important element to be protected by Destination Management Organizations (DMOs) to sustain and enhance visitors’ ...
Spatial and Behavioral Analysis in Sustainable Tourism: Ethics and Aesthetics Sustainability Discourse requires a Sophisticated Approach

Galvani, Adriana (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Sustainability has started as an international non-governmental program, later realized into political actions, confirmed by economic powers and results, finally transformed into a cultural movement, with a so large effect ...
Experiential Marketing as a Moderating Effect on Exhibitor Performance in International Tourism Trade Shows

Alias, Zauyani Zainal Mohamed; Othman, Norain (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

International tourism trade shows are an essential instrument in the marketing of goods and services. Trade shows establish direct relationships between supply and demand, and provide the opportunity for particular marketing ...
Improvement of Anadolu University Campus Guiding Services Considering Volunteer Students’ Feedback

YÜKSEK, Gökçe; COŞKUN, İ. Oya; AKTAŞ, Semra GÜNAY (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

The quality and sustainability of the campus guidance service is important for the promotion of the university. Campus trips are the most effective way of contributing to the opinions of visitors about the university. In ...
Antarctica: Tourism Curbed for the Best Interest of Global Environment

Shah, Rohani Mohd; Rahman, Hamisah Abd; Husin, Zaliha; Mainura, Tuanku Intan; Nizamudin, Tuanku Makmar; Zainudin, Ainul Hafizah Binti (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Antarctic tourism is mainly ship-based and managed on a day-to-day basis by the industry using guidelines for behaviour designed specifically for tourist sites. Regulation comes primarily from international shipping law. ...
Impact of Tourists Harassments at Beach Sites in Sri Lanka (A Case Study of Hikkaduwa Beach, Sri Lanka)

Thilakarathna, H.A.G.K; Arachchi, R.S.S.W (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Beach sites are considered as one of the major travel motives of the tourists to visit Sri Lanka. Sri Lanka is rich with wonderful beach sites including Hikkaduwa, Unawatuna, Bentota. Not only that the beach is also a ...
Innovation in Community-based Urban Hospitality

Gelbman, Alon (Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2019-10-19)

Innovation in tourism and hospitality management has become a complex task due to the competition at tourism destinations in general and especially in urban tourism destinations. Hospitality organizations aspire to meet ...

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