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ICMR 2019
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Recent Submissions
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Product recommendation systems use ratings from users to rank products. There’s a gap between analyzing user ratings and reviews in purchase decision making process. 97% people read reviews to confirm product quality ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)The present study tends to provide an in-depth knowledge about the perceived risks associated with the peoples who do their purchases through internet. The study focused on perceived risks and analyzed the relative ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)E-servicescape is an imperative aspect for online retailers to build website trust and consumers’ online purchase intention. The purpose of this study is examining the impact of e-servicescape on consumers’ online ...
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(2019-10-29)Online shopping is a developed concept all over the world. Even though there are no high level online sides existing in Sri Lanka, and still we have e- commerce sides which are capable of having good products. When ...
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IMPACT OF SEX ROLES ON BRAND GENDER CONTAMINATION OF PURCHASE OF DECISION-MAKING: CASE IN SRI LANKA (Sabaragamuwa University of Sri Lanka, 2019-10-29)The nature of decision making and branding for marketing has been changed among consumers based on the different sex roles in the society. Today sex roles have become a considerable factor to make a purchase decision ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Facial skin care product industry is one of the fastest growing industries in recent years and use a high level of advertisements to create a positive attitude targeting female consumers. Yet, despite all the efforts ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)The purpose of this study was to investigate the impact of service quality of self-banking service units on customer satisfaction in Public banks in Kandy district. This is a basic, quantitative, cross sectional study. ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Complaints are generally made by customers who are dissatisfied by the offer. However it is important to note that only fraction out of the dissatisfied customers who actually complain while other will spread negative ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)The world is becoming more competitive with the growing of the technology and competition has become a part of the telecommunication industry. With competition, customer switching has become a popular topic in the ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Tourism is one of the blooming industries in Sri Lanka which is recorded as the third foreign earning source. The literature proves that the driven force of tourism industry is transportation modes available in the host ...
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FACTORS INFLUENCE ON CUSTOMERS’ BEHAVIORAL INTENTION TO USE MOBILE BANKING APPLICATION IN SRI LANKA (Sabaragamuwa University of Sri Lanka, 2019-10-29)In this modern technological era, with the improvement of telecommunication and technology, banking has become a radically transformational industry in the world. There are a lot of new products, players and channels ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)The basic premise of the Theory of Planned Behavior suggests that the purchase intention predicts the purchase behavior. However, preliminary survey results revealed that this common association cannot be observed ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Majority of work–family conflict research has been taken place in Western countries. Most of them have ignored the South Asian context, which required further empirical evidences in other cultural context. Thus, there ...
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(2019-10-29)The purpose of this study is to test the impact of Human Resource Management Practices (HRMP) on Machine Operator’s in the Apparel factories in Kalutara district, Sri Lanka. Most of the prior studies on HRMP and employee ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Psychological capital has been receiving increasing attention of global academia as it is deemed as an important controller of human performance. In business management it has extensively been explored, however no ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)The current study attempts to review and report the insights manifested among the teachings of ‘Thiruvalluvar’ in Thirukkural to be used in developing virtuous professionals in Human Resource Management (HRM), as they ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Psychological characteristics essential to get the optimum contribution from employees are highly concerned in present management researches. Person-organization value fit and organizational commitment of employees are ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Glass ceiling still exists in employment of women since the majority of female employees are still intensive in low level earnings and low level positions. Present study entirely focuses on the central problem of the ...
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(Sabaragamuwa University of Sri Lanka, 2019-10-29)Organizations often try to foster authentic leadership in their employees to achieve stability and reduce costly turnover. The present study empirically evaluated as why there is a low level of perceived authentic ...