When a particular promotional tool is used, the impact of that promotional tool is not restricted to the current period, but the effect permeates across future periods as well. The study identifies this impact as ...

Customer based brand equity (CBBE) and customer satisfaction are two important concepts in both of the theoretical and practical world as they act as major roles in achieving organizational success. Over the past two ...

Human establishment on earth and the technical advancement followed by, has created water as t resource in the world. Waste water has brought severe environmental and social impacts. Study is an investigate the water ...

Proso millet (Panicum miliaceum L.) is a short duration minor millet cultivated in subsistence rain-fed farming systems in drier parts of Sri Lanka as a substitute for rice. It has been identified as an exemplar underutilised ...

Sustainable agriculture is one of the greatest challenges that the world is facing today. Sustainability implies that farming practices not only enhance food security, but that its environmental, socio-economic and human ...

Pelwatte sugar plantation consists of three major cane cultivation areas; Nucleus Estate (NE), settlement scheme and out-growers scheme. It has been reported that the cane harvest has remarkably decreased during past ...

The prevalence of divorce has been increased among Muslim Community in Sri Lanka. This study was conducted among 80 divorcees to identify the causes of divorce, consequences of divorce among divorcees and role of Quazi ...

Prevalence of Diabetes Mellitus has increased dramatically in the world. Women are the worst sufferers of the condition, but limited study exists regarding diabetes among the Muslim women. The present study was undertaken ...

This paper investigates the portrayal of women’s liberation through symbolism in Jane Eyre which is identified as the masterpiece of Bronte, published in 1847. In Jane Eyre, the author employs number of techniques to ...

The very fact that there is much scholarly discussions and research conducted on social media bears wi multifarious influence and impact of social media on our mundane life. Among many popular so Facebook occupies a ...