Abstract:
Tourism has the greatest pro-poor impact on rural communities
because the customer comes to the facility or product which is
creating room for direct sell fostering the creation of the economic
effect on the host community. Accordingly, community-based
tourism emerged as a possible solution to the mass tourism in
developing countries which thus became a strategy for a
community organization to alleviate the poverty level. The study
aimed the objectives of identifying the potentials for poverty
alleviation through CBT and identifying the most influencing
challenges when developing CBT. The research has utilized the
quantitative approach. The primary data was gathered by using
questionnaires. The sample consisted of 60 responders who have
been engaging with CBT and 60 responders who have not been
engaging with CBT so far. The analytical technique of the study
was multiple regression. The sample has been allocated based on
the quota sampling and sampling process has been done by
snowball sampling. The results indicating that, there is a high
potential for poverty alleviation mainly through agro-tourism
based activities, since majority of the people are engaging with
agricultural activities as their main livelihood. The second
objective aimed to identify most influencing challenges for CBT.
The study found that CBT challenges as mainly lack of training,
lack of e-commerce, lack of skillful employees as major challenges.
The results would help in tourism related policy making to
alleviate the poverty by providing opportunities for economic
activities for the host community
